To keep you up-to-date on creative and innovative fundraising ideas, we will occasionally inform you about how others raise funds for their groups and how you can apply their fundraising strategies to your own fundraiser:
The Provincetown Dog Park Association in MA auctioned off artist embellished dog houses and a local gallery owner helped with a display of dog bowls to raise funds for building a dog park for their town.
The event included online bidding, bidding by phone and a silent auction and raised $12,000 in one day.
In a dog-crazy art colony like Provincetown, the idea for this particular fundraiser made perfect sense, said Candace Nagle, head of the Provincetown Dog Park Association.
She made a general shout-out to artists this summer and, in a few days, more than 50 had volunteered to personalize a plain pre-built wooden house…
…Nagle said auction officials were also fielding phone calls, e-mails and text messages from people as far away as California who wanted to bid on the houses.
…gallery owner Denny Camino bought 500 lime green dog bowls at Ikea, Nagle said. He placed them in front of the Denny Camino Gallery on Commercial Street and posted a sign asking for donations to be placed in the bowls for the Bark Park. By summer’s end, Bark Park volunteers had scooped $9,000 in change from the bowls…
To read the complete article, click here.
How can you apply information from this fundraiser to you yours?
This fundraiser had people from across the country bid on the dog houses. If you’re planning to auction off items you think might be attractive to a large number of people, make sure you market your fundraiser with a local newspaper article, potentially a national press release and an e-mail campaign. Also send your info to bloggers (Google your topic to find relevant blogs) and post on social networking sites. (More on marketing your fundraiser…)
The idea to put out dog bowls to collect money was creative and reached people who would not necessarily be interested in buying the dog houses, but who were willing to donate small amounts of money. Consider adding an aspect to your fundraiser that lets people donate small amounts of money. It does add up!
For more posts like this one, click over to our How Others Raise Funds Category.