It is no secret that nonprofits thrive off of the relationships they build with their donor base. Nonprofit organizations are fueled by the support, time, and dollars given by their donors. The maintenance of these donor relationships is crucial, but the best way to grow these relationships is constantly evolving. As you think about this …
Workplace giving programs are incredibly impactful forms of corporate philanthropy offered by thousands of businesses across the globe. These initiatives enable a company’s employees to have a direct say in their employers’ charitability—including the amount contributed overall and the specific organizations that receive funding—through their own giving efforts. As a result, donors love partaking in …
Whether you’re entering your first campaign or are a seasoned fundraising professional, you likely understand that the key to successful fundraising lies in donor engagement. When a supporter is fully engaged in your campaign, they’re much more likely to donate and contribute in other ways too, like sharing your cause with their loved ones. Donor …
When the COVID-19 pandemic first made headlines, there were many unknown factors for nonprofits. From how it would affect charitable donations to how long working from home would last, nonprofit professionals everywhere were unsure of where the crisis would lead them. In response, many organizations paused their efforts. They halted fundraising campaigns and instead raised …
If you help run a nonprofit or another charitable organization, you know how important your donors are. Donors are not only essential to drive specific campaigns to success, but for general support as well. Having active, positive relationships with your donors ensures you have a better chance of bringing awareness to your nonprofit’s mission and …
Finding the right donor prospects is probably harder than actually asking for donations! You have a wonderful, unique project. Everyone else in your field is getting grants and donations (it seems). But you have searched and searched, and you just cannot find the right donors or grants. The time has come to breathe, reset, and …
One of the best ways your nonprofit can use email is for donor retention. It’s simple, it’s fast, and it does not take a lot of time and planning. It also is perfect for donors that have already given to you, because it seems personal. They likely gave you their email address when they gave …
Every charity’s fundraising dream is to have one wealthy donor like Bill Gates fund their entire program. That is why the most common joke in any fundraising office is “who do we know that knows Bill Gates?” The Gates have given an amazing 36 billion dollars to charity. The Gates Foundation is the largest private …
The nonprofit starvation cycle is a grim truth, the not-so-hidden, murky underbelly of the social benefit sector. The sad reality is the majority of nonprofit organizations are trapped in a vicious progression of inadequacy and chronic under-funding. This toxic cycle has been the omnipresent, dark cloud on the nonprofit horizon. With funders, donors and grantees …
Your nonprofit spends a huge chunk of resources trying to get donors to your donation forms, and it’s good to see a lot of donors landing on your giving page. But don’t start celebrating just yet. Just because donors reach your donation form doesn’t mean they’re going to stay and make a gift. Research done …
Demographics have always played an important role in fundraising. The expendable income of the various groups can determine how fundraising campaigns are targeted, and what the messages ought to be. The Boomer Generation, those who were born between 1946 and 1964, holds a tremendous opportunity for serious fundraising campaigns. Baby Boomers in the US According …
Just because the for-profit world has customers and clients and the nonprofit world has donors and volunteers doesn’t mean that they both can’t stand to learn from one another. Nonprofits have major gift donors, and for-profits have big spenders. Nonprofits have recurring donors, and for-profits have loyal customers. And the parallels continue. Running an organization …
We all know donor management is the key to personalizing donor communications and a vital factor in donor retention. Segmenting and managing donors effectively makes for better relationships and encourages future engagement. But what is the best way to get this accomplished? Enter CRM – Customer/Constituent Relationship Management tools. What to use CRM …
Fundraising is a hard enough task for your nonprofit – but you also need to think about how those donors are going to give to you while you ask them for a gift. Payment processing and grant management can be administrative nightmares for nonprofit managers that create more headache and cost than the value of …
“Cultivation” is development jargon for maintaining the relationships with your donors necessary to convince them to maintain and potentially increase their giving to your organization. Think of your donor pool like the plants in your garden – each variety needs different amounts of water, fertilizer, nutrients, space, sun, and pruning. Your donors are individuals that …
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