giving tuesday logo

GivingTuesday is now the largest single day of philanthropy on the planet. Did you know though, that it only began in 2012? And that its goals include not just giving money, but also giving time and support for charity in general? What exactly is GivingTuesday? “Celebrated on the Tuesday following Thanksgiving (in the U.S.) and

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global aid

It is logical to think “Why give tax dollars and charitable dollars abroad when so many people are suffering in America?” The reality, however, is that there is a long list of seemingly unconnected benefits to Americans for giving tax dollars as well as private dollars as foreign aid. Those benefits are tangible and intangible

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great nonprofits

What is GreatNonprofits.org and how can it help your nonprofit improve its brand and raise more funding? In short, GreatNonprofits is a charity “watchdog” that uses testimonials from volunteers, community members, board members, or others that interact with your nonprofit to “rate” your organization. The idea is to provide a platform for nonprofits to showcase

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nonprofit starvation cycle

The nonprofit starvation cycle is a grim truth, the not-so-hidden, murky underbelly of the social benefit sector. The sad reality is the majority of nonprofit organizations are trapped in a vicious progression of inadequacy and chronic under-funding. This toxic cycle has been the omnipresent, dark cloud on the nonprofit horizon. With funders, donors and grantees

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donor abandonment

Your nonprofit spends a huge chunk of resources trying to get donors to your donation forms, and it’s good to see a lot of donors landing on your giving page. But don’t start celebrating just yet. Just because donors reach your donation form doesn’t mean they’re going to stay and make a gift. Research done

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Videos for nonprofits

If you don’t have a good video for your nonprofit work, you need one! YouTube has over 1 billion users (1/3 of all internet users), and even if you have a limited or nonexistent budget, you can make a video that helps share your mission and impact to the world. Here are 8 tips to

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social media sharing

Are your organization’s social media pages collecting dust and cobwebs? For most groups, there are never enough hours in the day to finish the to-do list, let alone to keep up their social media accounts. Yet social networking is an excellent, cost-effective marketing tool for charitable groups. You actually don’t need extra staff and big

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Rent out your space for fundraising

Does your group own buildings or other resources that are only used intermittently? Whether you’re raising funds for a school, nonprofit or other group, using your group’s space for rent isn’t an off-the-wall fundraising idea but a viable way to increase your fundraising income. Many organizations and schools maintain facilities that may not be used

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change negative online reviews

Negative online reviews are especially harmful for a nonprofit where the road to success is based on the public perception of trust and competency. Because of the real-time nature of the web, quick action is needed to diffuse a bad review on Yelp or complaints on social media. This is the type of bad online

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Google Data Studio

Every nonprofit should know about these free and simple tools to create professional graphics for presentations, websites, social media, proposals, posters, and programs. You can instantaneously save on your bottom line. You can create your own invitations and marketing materials. And you can make your proposals, presentations, and annual reports stand out from your competition and

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statistics for nonprofits

We love statistics for a reason. They break down our complex ideas to simple numbers and make our work measurable. You don’t need a statistic to know how much statistics help your nonprofit – to backing up the need for your work with real community indicators, to measuring and tracking your impact and comparing yourself

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nonprofit reputation management - reputation management sign

For any organization, having an excellent reputation is non-negotiable and protecting that reputation is vital. We’ve come a long way since public relations meant local media and the press. What are people saying about your organization? Stakeholders get the lowdown on a nonprofit out there on social media and consumer review sites.     Protect

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Tweak Your Group's Marketing Message: 5 Tips From "Mad Men"

Patches of shadow mark the fading light and far away, down the deserted hallway, a door slams. Late in your office, the cursor blinks accusingly as you wrestle once again with your new fundraising appeal… You realize that it is high time to change your approach. Why not take some tips from snappy-dressed, chisel-jawed Don

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