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Crowdfunding vs. Traditional Fundraising: A Quick Guide How do you know if you’re choosing the right fundraising project for your nonprofit’s size, cause, and audience? It can be easy to stick with the same fundraising plans out of habit. However, if you don’t explore other options, you could be losing out on potential revenue. That’s …
As you surely know, fundraising in 2020 has been a wild ride for nonprofits of all shapes and sizes. Now, as GivingTuesday approaches, fundraising professionals such as yourself are working overtime to ensure their campaigns are ready to bring in as much revenue as possible when the big day arrives. GivingTuesday is an annual fundraising …
Earlier this year, the COVID-19 pandemic caused a massive shift in day-to-day operations for nonprofits. Organizations across the globe were forced to make the decision to indefinitely postpone their events or cancel them altogether, leaving them without sufficient funding. Luckily, there’s another option: switch to virtual fundraising! With today’s technology, fundraising coordinators are managing the …
New and amazing tech tools for digital fundraising are popping up from the sudden need to adapt to social distancing as the new norm. Here are 8 great resources and guides that might give you some new ideas of how to change up your events, programs, and tactics. They can likely help you streamline your …
Advocacy campaigns are a powerful way for nonprofits to make a difference in their communities. Raising awareness and support for a specific cause, these campaigns unify your nonprofit’s supporters to affect real change. As with many other nonprofit activities, organizations are realizing how essential mobile elements are in the success of advocacy campaigns. By ensuring …
Following is a sample donation request letter (ideal for email) for raising funds on GivingTuesday. Feel free to copy it and modify it for your fundraising needs. For any other use, please contact us. (More fundraising letters and templates…) This sample fundraising request is for raising funds on GivingTuesday for a food bank from a …
GivingTuesday is now the largest single day of philanthropy on the planet. Did you know though, that it only began in 2012? And that its goals include not just giving money, but also giving time and support for charity in general? What exactly is GivingTuesday? “Celebrated on the Tuesday following Thanksgiving (in the U.S.) and …
Personalization is extremely important when it comes to building relationships with donors. And it goes without saying, that if your nonprofit has a good relationship with your donors, they are much likelier to stay associated with your organization. So when it comes to laying the foundation for a strong and healthy bond, how do you …
Peer-to-peer (P2P) fundraising has been a staple of the American fundraising scene since the oldest charities formed. The model is simple – charities recruit volunteers to fundraise for them, from their peer groups. The United Way does it through workplace campaigns. Charities like March of Dimes use marathons. Then the umbrella groups divvy up the …
Gone are the days when fundraisers used to go door-knocking to talk about their nonprofit with the ultimate aim of collecting funds. Today, entire journeys are being recorded and then broadcasted online for people to view. And social media is an integral part of this, with Instagram being a crucial medium for nonprofits to portray …
As event registration, online ticketing, and mobile fundraising become more popular among event hosts, we’ve seen fundraising hosts become more adept at using each tool. While many use event registration and mobile fundraising to improve their donors’ experiences and increase proceeds, very few groups are combining both to create a seamless end-to-end experience. In today’s …
One of the most loved fundraising events is the silent auction, a modification of a traditional auction, where bids are written on a sheet of paper alongside each item. At a fixed time, the auction ends and the highest bidder wins the item. Not only are these events popular and cost-effective to organize, they also …
Are your organization’s social media pages collecting dust and cobwebs? For most groups, there are never enough hours in the day to finish the to-do list, let alone to keep up their social media accounts. Yet social networking is an excellent, cost-effective marketing tool for charitable groups. You actually don’t need extra staff and big …
Negative online reviews are especially harmful for a nonprofit where the road to success is based on the public perception of trust and competency. Because of the real-time nature of the web, quick action is needed to diffuse a bad review on Yelp or complaints on social media. This is the type of bad online …
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