donor potential of baby boomers

Demographics have always played an important role in fundraising. The expendable income of the various groups can determine how fundraising campaigns are targeted, and what the messages ought to be. The Boomer Generation, those who were born between 1946 and 1964, holds a tremendous opportunity for serious fundraising campaigns. Baby Boomers in the US According

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checklist

As if writing proposals for your work wasn’t hard enough, you need to think just as thoroughly about what attachments you are including with it! Too much additional information can counteract your good proposal, while not enough can make you not stand out. You want to give just enough extras, and the right ones, to

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Will online fundraising move from desktop PCs to mobile? Will fundraising itself move from selling candy to selling digital products? Maybe even mobile apps? The world of fundraising has been changing drastically with donations declining and groups looking for new ways to raise funds. With more and more of us using smart phones it makes

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If you’ve been considering filing for 501(c)(3) status for your group, but are still hesitating, here’s another good reason not to postpone it any longer: If your group has current 501(c)(3) status (K-12 schools also qualify), you’ll be eligible to apply for free software donations such as from Adobe. Adobe creates and distributes such great

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Gift Programs come by many names, and are sometimes used by unconscionable individuals to build complex and illegal pyramid schemes (often also called gifting programs). But gift programs are legitimate and can be a very good way to raise a continuous funding base for your organization. Gifting programs also fulfill the philanthropic desires of the

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