With advancements in technology, nonprofits have an incredible opportunity to revolutionize the way in which they engage with donors, cultivate relationships, and approach the donor journey. The donor journey is the path individuals take from initial awareness to becoming dedicated supporters. At a basic level, it encompasses the following stages: Awareness Consideration Decision Retention In this guide, we’ll …
Working for an organization committed to social good can be fulfilling work. However, it can just as easily be draining, and even the most passionate employees are subject to burnout, declining motivation, and disengagement. This is a problem that plagues both for- and nonprofit organizations, impacting their ability to make a profit and achieve their …
Did you know that employee engagement in the United States has been declining over the past couple of years? For the first time in a decade, the employee engagement rate decreased from 36% in 2020 to 34% in 2021, with an even further decrease to 32% in 2022. What does this mean for businesses, though? …
Nonprofit professionals need to be crafty in how they secure fundraising revenue—their mission depends on it. Fortunately, with the rise of online fundraising campaigns for nonprofits, there are many ways for passionate advocates to connect with and contribute to causes they care about. Plus, some corporations go the extra mile to support their employees’ social passions …
Whether you’re trying to fill up your annual fund or looking to raise money for a new project, every nonprofit can relate to the struggle of trying to find the perfect fundraiser. Fundraising ideas work best when they require very little time and effort on the nonprofit’s part but still have the potential to increase supporter engagement …
According to 360MatchPro, at the average nonprofit, only 1.31% of individual contributions are matched by a corporation. This, however, isn’t due to a lack of matching gift opportunities. In fact, more than 26 million people work for companies with matching gift programs. Workplace giving is ultimately a win-win for nonprofits, who raise more from their donors’ gifts, and …
As we head into the year-end giving season, nonprofits must ensure their technology is ready to handle the influx of holiday and Giving Tuesday donations. For this end-of-the-year season, keep an eye on your technology and ensure it meets your organization’s fundraising and management needs. If not, the start of the new year is the …
As a new nonprofit founder, you have a lot on your plate to launch your mission-driven initiatives. One of the first and most important items you should tackle when getting your nonprofit up and running is to become a 501(c)(3) organization under the IRS. A 501(c)(3) designation exempts your nonprofit from paying taxes. Every dollar …
Your dance studio has a lot of expenses, from staff salaries to the monthly upkeep and rental costs of your facility. While you likely receive a good chunk of your necessary funding through student tuition, class fees, and recital tickets, it’s likely that you could use another revenue stream to help cover day-to-day costs. This is …
A strong nonprofit website requires several different design elements, from mobile optimization to streamlined navigation. However, it’s not only important to consider the function of your website, but also how well your digital presence conveys your identity and communicates your brand to your audience. After all, a generic website that performs well but doesn’t show …
We’ve written previously at FundraisingIP about the benefits of matching gift programs for nonprofits—and how they can best assist their donors in navigating the opportunities. After all, matching gift programs have emerged as a powerful tool to amplify the impact of individual giving. In fact, they’re one of the most prominent forms of corporate philanthropy. However, …
Whether you want to enhance your corporate team building or expand your community connections, charity races are exceptional opportunities to engage your community. They provide a chance to get active and connect participants under one meaningful cause. To make the most of your charity run experience, follow these four tips: Choose a Compelling Cause to Support Recruit …
Nonprofit organizations often host fundraising events to generate the revenue they need to work toward their mission. However, these events have the potential to do more for your nonprofit than simply empowering you to collect gifts. They also provide an opportunity to engage supporters, raise awareness, and form stronger relationships with your community. To help …
Whether you’re collecting funds on behalf of your philanthropic partner or your chapter itself, your fraternity or sorority focuses lots of its energy on fundraising. That being said, no matter what you’re fundraising for, executing your fundraising initiatives must be a team effort. However, this can be easier said than done. As a sorority or fraternity leader, you …
Need to construct a new building, update a program facility, or fund an endowment for your organization? You can achieve any of these large projects by launching a capital campaign. Capital campaigns are large-scale fundraisers carried out over a set time period (usually several years) to bring in a large amount of money for a …
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