Demographics – statistics and summations of fundraising populations – can be useful tools for targeting fundraising efforts. Making the most of fundraising demographics entails research and effective utilization of the statistics available. Today’s Fundraising Demographics Fundraising demographics are wide and varied and, like every year, come with some changes and surprises: According to the U.S. …
A group’s best efforts can end in failure for some very common and predictable reasons. Some of the most common mistakes in fundraising campaigns include: Insufficient planning: – Be sure to thoroughly identify and then delegate every single task. Everyone should know exactly what they’re expected to do. Set realistic goals and deadlines and put …
Media coverage is a powerful tool for advertising both your organization, your need, and your group’s fundraising efforts. Press releases are powerful tools you can use to inform interested media of your upcoming and ongoing fundraising events. The difficulty with press releases is that media resources are inundated with them; this can make it hard …
A fundraising press release for an event can be a powerful marketing tool that can lead to big exposure. The purpose of a press release is to alert media and the public that your fundraising event is upcoming. Often, local newspapers and TV stations will include the information on a community services page on their …
Whether your group has a website or not, there are several different ways to fundraise online. Keep reading, if your group already has a website, or read Part 2 if your group doesn’t have a website. If you’re looking for an online fundraising service that lets you create your own fundraising campaign and page, click …
You’ve spent a lot of time, energy and money on getting your fundraising or charity website set up so that it will be appealing and interesting to your audience. But all of that work is useless if your audience can’t find your site. In the seemingly infinite number of sites out there to choose from, …
The “Fundraising Pyramid” refers to a fundraising strategy that can be used by organizations with limited funds and resources so that they can achieve larger, seemingly unreachable fundraising goals. The Fundraising Pyramid – what is it? The fundraising pyramid is a goal-setting and strategy tool that helps visually plan your group’s fundraising campaign. It is …
Social media marketing can be a highly useful marketing tool on the internet. It has been used for everything from chatting on the web, to making friends, to promoting personal missions and businesses to marketing big-name companies. It has spurred the development of what’s now known as ‘web 2.0’, and it seems that everyone who …
An organization in need of funding via a fundraising campaign is not in a position to waste money marketing; yet, effective marketing is fundamental to the success of fundraising campaigns. Fundraiser marketing is the only way to let volunteers, sellers, and customers know that you have a need and you have a way to fill …
Joint fundraising ventures and events are gaining in popularity both for fundraising groups and for businesses. Forming a fundraising partnership with a local or national company can remove many of the hurdles facing small and medium sized, low-budget fundraising groups. Why A Partnership Is Good For Fundraising Organizations There are a number of advantages enjoyed …
Gift Programs come by many names, and are sometimes used by unconscionable individuals to build complex and illegal pyramid schemes (often also called gifting programs). But gift programs are legitimate and can be a very good way to raise a continuous funding base for your organization. Gifting programs also fulfill the philanthropic desires of the …
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