Be ready to make the most of the GivingTuesday phenomenon this year! This ‘give instead of get’ holiday season tweeting day has been showing impressive growth results and continues to grow since the inauguration year. (View the latest reports here.) So what do you need to do to get involved in this social media extravaganza? …
There’s a phenomenon, a wave of charity and compassion that greets cataclysmic events and earth shattering tragedies. The torrent of giving that follows a crisis or disaster fills the databanks of nonprofits with new benefactors. But all too often this groundswell of emotional response is lost soon thereafter. Could this brief moment of enthusiastic generosity …
Can’t find those operating budget funds? You have great grant-funded projects, but you can’t keep the lights on in your administrative building? Operating support can be difficult to attract and then to maintain for your organization, especially when dollars are tight in your main mission field. What you can do, without changing your mission or …
The nonprofit sector is huge. Did you know the Center for Civil Society Studies at Johns Hopkins University reports that more than 70 million people work and volunteer in the industry? Nonprofits produce more than 1.9 trillion dollars annually and employ the third-largest workforce of all U.S. industries. (More here.) With such a big industry, …
If it seems like every other advertisement is adopting a “green” strategy to show product alignment with environmental friendliness, you are not seeing things. Corporations, nonprofits, and even government agencies are hopping on the green bandwagon because it pays off. Studies show that a majority of people value green, and more than 35% will pay …
Reputation marketing has become a buzz phrase in the small business world, as 95% of people now check ratings for small businesses online before choosing a restaurant, dentist, hotel, or other service-based product – more than 50% with regularity. (More on local search and reviews on BrightLocal.com) The result is that businesses are scrambling to …
With well over a million non-profit organizations registered in America, each competing for their share of the revenue pie, every donor becomes a valuable asset. Yet a surprising number of nonprofits are inadvertently chasing donors away. You would never knowingly risk the allegiance of your donors with an offensive or irritating appeal, or alienate supporters …
Many nonprofit organizations have already signed up for Twitter, Google+ and Facebook accounts, and others are looking at Pinterest and Instagram. Social media is great – if the given platform is actually used and used to its full potential. Perhaps it’s time to scrutinize the platforms you’ve signed up with and make some changes to …
You are sold on marketing as necessary to your nonprofit development program, and you are intrigued by the new trends in marketing. You now are perplexed at how to actually integrate marketing into your board-approved fundraising plan! Here are some tips to integrate marketing strategies into what you are already doing under the classic headers …
It can be challenging to wrap your head around all of the buzz words, trends, and jargon attached to the idea of “marketing”. Once you have identified what your marketing budget for your nonprofit will be and what your core audience and service area are, you need to make sense of all of those marketing …
There is no excuse for ignoring business marketing principles when it comes to your non-profit. Marketing is critical to sales and is included in every good business plan. While non profits are not trying to make money for products in a capitalist sense, they need to make money for their services to exist. Marketing your …
Our world is an ever changing environment, morphing through economic crises, recession, climate change, natural disasters, wars and other human catastrophes and there are countless non-profits that help humans in need. But us humans share this planet with other species who we depend on for many things, which means we have a responsibility to our …
Nonprofit organizations in the early stages are full of enthusiasm and ideas but low on cash. Fundraisers such as bake sales and organized marathons will generate contributions, but grants can often provide much larger amounts of needed money. Some nonprofits are a bit intimidated with grants writing and are afraid they’ll be unsuccessful. Failure is …
Since it has become increasingly difficult for non-profits to raise the funds they need for their missions through traditional channels, such as fundraisers, grants and philanthropy, many non-profits are considering or have already made the move to include social enterprise into their revenue plan. Social enterprise involves the selling of goods and services just like …
The following is a guest post sent by Laura Iancu at 123ContactForm: Every nonprofit has its own unique purpose, but they all have one thing in common: they strive to increase efficiency by saving time, energy and money. One tool that can greatly help you increase efficiency is a web form builder. Online web forms …
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