The nonprofit starvation cycle is a grim truth, the not-so-hidden, murky underbelly of the social benefit sector. The sad reality is the majority of nonprofit organizations are trapped in a vicious progression of inadequacy and chronic under-funding. This toxic cycle has been the omnipresent, dark cloud on the nonprofit horizon. With funders, donors and grantees …
Your nonprofit spends a huge chunk of resources trying to get donors to your donation forms, and it’s good to see a lot of donors landing on your giving page. But don’t start celebrating just yet. Just because donors reach your donation form doesn’t mean they’re going to stay and make a gift. Research done …
Are your organization’s social media pages collecting dust and cobwebs? For most groups, there are never enough hours in the day to finish the to-do list, let alone to keep up their social media accounts. Yet social networking is an excellent, cost-effective marketing tool for charitable groups. You actually don’t need extra staff and big …
Nonprofits cannot get involved in politics and elections, but they can piggyback off of them! Here’s a simple road-map to identify how your nonprofit can benefit from elections this fall, and some ideas for how to go about it. At minimum, you can boost attendance to your already planned events, increase your network, improve your …
Negative online reviews are especially harmful for a nonprofit where the road to success is based on the public perception of trust and competency. Because of the real-time nature of the web, quick action is needed to diffuse a bad review on Yelp or complaints on social media. This is the type of bad online …
Every nonprofit should know about these free and simple tools to create professional graphics for presentations, websites, social media, proposals, posters, and programs. You can instantaneously save on your bottom line. You can create your own invitations and marketing materials. And you can make your proposals, presentations, and annual reports stand out from your competition and …
We love statistics for a reason. They break down our complex ideas to simple numbers and make our work measurable. You don’t need a statistic to know how much statistics help your nonprofit – to backing up the need for your work with real community indicators, to measuring and tracking your impact and comparing yourself …
For any organization, having an excellent reputation is non-negotiable and protecting that reputation is vital. We’ve come a long way since public relations meant local media and the press. What are people saying about your organization? Stakeholders get the lowdown on a nonprofit out there on social media and consumer review sites. Protect …
Patches of shadow mark the fading light and far away, down the deserted hallway, a door slams. Late in your office, the cursor blinks accusingly as you wrestle once again with your new fundraising appeal… You realize that it is high time to change your approach. Why not take some tips from snappy-dressed, chisel-jawed Don …
After a slew of end of year fundraising appeals, holiday events, and the rush (and stress relief) of securing phenomenal gifts and meeting annual goals, nonprofits often take January off from fundraising to plan and focus on other priorities. January, however, is one of the best months to connect with donors! Here are seven reasons …
Nonprofits need a powerful brand image to compete in an ever growing pool of charities. More than 1.5 million nonprofits are now registered in the United States, and the ones that best relay their mission, purpose, uniqueness, and efficacy with a clear, consistent message are the ones that are succeeding in both raising funds and …
Congratulations! So you’re launching a new nonprofit, a brand new organization unique to your community. It’s an important decision to commit to social change, but now what? Where do you and your team go from here? A resilient nonprofit startup needs a vital mission, consistent and varied income streams, good accountability, and high-quality programs and …
Branding has taken on new meaning in the nonprofit world. Your brand can not only serve as a catalyst for more efficient fundraising but also as a tool for community engagement and advancing your mission to the next level. In fact, your brand could be your greatest asset and provide organizational efficiency and cohesion for …
Ask yourself these questions: Do words come easy to you when asking others to donate to your cause? Do you feel that the passion you have for your work comes across in your letters? Are you confident in asking for money without sounding shy or rude? If you answered “no” or “not sure” then Sample …
Extending your nonprofit’s reach to new and distant audiences is essential for growth, but you can’t forget about your strongest base of support, your home community. Having strong connections and being seen as a reputable organization in your local area ensures that the people you aim to serve know who you are and can easily …
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