4 Steps to Use Reputation Marketing to Boost Fundraising

Reputation marketing has become a buzz phrase in the small business world, as 95% of people now check ratings for small businesses online before choosing a restaurant, dentist, hotel, or other service-based product – more than 50% with regularity. (More on local search and reviews ...

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Chasing Donors Away? Annoying Tactics Nonprofits Use

With well over a million non-profit organizations registered in America, each competing for their share of the revenue pie, every donor becomes a valuable asset. Yet a surprising number of nonprofits are inadvertently chasing donors away. You would never knowingly risk the allegiance of your ...

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Tips for Tweaking Your Nonprofit’s Social Media Presence

Many nonprofit organizations have already signed up for Twitter, Google+ and Facebook accounts, and others are looking at Pinterest and Instagram. Social media is great – if the given platform is actually used and used to its full potential. Perhaps it’s time to scrutinize the ...

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3 Places to Integrate Marketing in Your Fundraising Plan

You are sold on marketing as necessary to your nonprofit development program, and you are intrigued by the new trends in marketing. You now are perplexed at how to actually integrate marketing into your board-approved fundraising plan! Here are some tips to integrate marketing strategies ...

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5 Marketing Trends Nonprofits Should Not Ignore

It can be challenging to wrap your head around all of the buzz words, trends, and jargon attached to the idea of “marketing”. Once you have identified what your marketing budget for your nonprofit will be and what your core audience and service area are, ...

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Marketing Your Non-profit: Why it is Crucial and How to Do It

There is no excuse for ignoring business marketing principles when it comes to your non-profit. Marketing is critical to sales and is included in every good business plan. While non profits are not trying to make money for products in a capitalist sense, they need ...

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Why Donate to Environmental and Animal Charities?

Our world is an ever changing environment, morphing through economic crises, recession, climate change, natural disasters, wars and other human catastrophes and there are countless non-profits that help humans in need. But us humans share this planet with other species who we depend on for ...

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3 Steps to Help your Organization Better Serve Community Need

Today more and more nonprofits and organizations are competing for less and less dollars of foundation and government grant support. While nonprofits need to stay true to their mission and vision, they also, to win those precious dollars, need to frame themselves within the context ...

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5 No-Cost Fundraising Tips from Working with the World’s Poorest

Devon has lived and worked in Paraguay for more than three years, helping nearly 20 community groups, schools, and government agencies design and fund sustainable programs for economic and social development. Does your nonprofit operate with half the staff and budget you really need to ...

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Why Your Non-Profit Should Use Pinterest and Instagram

A nonprofit organization has to communicate what its mission is, how it plans to achieve objectives, and why donating money to its cause is so important. You can can spend hours writing thousands of words but there are times when that really isn’t necessary. The ...

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The 990 Form for Tax Exempt Organization

Everyone is gearing up for fundraising and other activities in January. There is a lot on everyone’s plate, and budgets have to be prepared for board approval. Depending on your fiscal year you may also have to complete the IRS 990 Form. It is a ...

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The Great Value of Mini Grants

A startup nonprofit is often rich in sweat equity. Eager volunteers are full of enthusiasm and gladly donate hours of time to the new organization. This can work well at the beginning but it does come to a point where money is needed. The challenge ...

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New Year Planning: Checklist for Non-Profits

January is here, and you can finally breathe after the end of year rush. Too often, however, nonprofits push off planning only to find themselves disorganized and fumbling three months later when spring arrives and fundraising goals are not being met. It is important to ...

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Old Year Clean-Up: Checklist for Non-Profits

The New Year is here and you and your fundraising team are ready to get back to work. But did you finish all of your paperwork, decompress with your staff, take out all of your old year’s trash so you can start the New Year ...

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Get Ready for Grant Submission Season

The last few weeks of the year are a good time to take stock of things and at the same time look ahead to the coming year. Nonprofit organizations rely to some degree on the ability to secure grants in a usually very competitive market. ...

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