“Green” is in, and more and more funders are giving to environmental causes, but donations to environmental nonprofits and projects still only constitute around 7% of US philanthropy (Giving USA). While funders see environment as a worthy giving sector, it is hard to compete with cancer, children starving, religion, or education. If you are an …
If it seems like every other advertisement is adopting a “green” strategy to show product alignment with environmental friendliness, you are not seeing things. Corporations, nonprofits, and even government agencies are hopping on the green bandwagon because it pays off. Studies show that a majority of people value green, and more than 35% will pay …
Reputation marketing has become a buzz phrase in the small business world, as 95% of people now check ratings for small businesses online before choosing a restaurant, dentist, hotel, or other service-based product – more than 50% with regularity. (More on local search and reviews on BrightLocal.com) The result is that businesses are scrambling to …
You are sold on marketing as necessary to your nonprofit development program, and you are intrigued by the new trends in marketing. You now are perplexed at how to actually integrate marketing into your board-approved fundraising plan! Here are some tips to integrate marketing strategies into what you are already doing under the classic headers …
It can be challenging to wrap your head around all of the buzz words, trends, and jargon attached to the idea of “marketing”. Once you have identified what your marketing budget for your nonprofit will be and what your core audience and service area are, you need to make sense of all of those marketing …
There is no excuse for ignoring business marketing principles when it comes to your non-profit. Marketing is critical to sales and is included in every good business plan. While non profits are not trying to make money for products in a capitalist sense, they need to make money for their services to exist. Marketing your …
Today more and more nonprofits and organizations are competing for less and less dollars of foundation and government grant support. While nonprofits need to stay true to their mission and vision, they also, to win those precious dollars, need to frame themselves within the context of what their community needs. Non-profits need to market themselves …
Devon has lived and worked in Paraguay for more than three years, helping nearly 20 community groups, schools, and government agencies design and fund sustainable programs for economic and social development. Does your nonprofit operate with half the staff and budget you really need to get the job done? Or are you a nonprofit helping …
January is here, and you can finally breathe after the end of year rush. Too often, however, nonprofits push off planning only to find themselves disorganized and fumbling three months later when spring arrives and fundraising goals are not being met. It is important to take a bit of time to rest, but it is …
The New Year is here and you and your fundraising team are ready to get back to work. But did you finish all of your paperwork, decompress with your staff, take out all of your old year’s trash so you can start the New Year clean with fresh fundraising ideas and initiatives? Use this fundraising …
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