It can be challenging to wrap your head around all of the buzz words, trends, and jargon attached to the idea of “marketing”. Once you have identified what your marketing budget for your nonprofit will be and what your core audience and service area are, you need to make sense of all of those marketing …
There is no excuse for ignoring business marketing principles when it comes to your non-profit. Marketing is critical to sales and is included in every good business plan. While non profits are not trying to make money for products in a capitalist sense, they need to make money for their services to exist. Marketing your …
Having the reins of the fundraising wagon passed on to you can be a daunting and overwhelming task. If you are new to the position, or even if you have been involved in a fundraising campaign that needs some new ideas, you’re sure to find yourself wondering where to start. More than any other piece …
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