There is no excuse for ignoring business marketing principles when it comes to your non-profit. Marketing is critical to sales and is included in every good business plan. While non profits are not trying to make money for products in a capitalist sense, they need to make money for their services to exist. Marketing your …
With more people using smartphones and tablets to access the web, you might be wondering if your non-profit should invest in a mobile app. The answer to that depends on what you think the mobile app should accomplish for you. – If you’d like make a specific function available to your visitors that might even …
After filing your articles of incorporation (read about Non-profit Incorporation) there are a number of important steps to take: 1. Build a Board of Directors First, you will need to identify who you would like to have on your Board of Directors in addition to those who signed as incorporators. Initially, consideration should be given …
The following is a guest post by fundraising expert Larissa Long. Social media has taken over the world. It is used for everything from socializing to news. It has become a necessity in marketing and advertising, and non-profits are no exception. Social media is crucial to reaching your donors, supporters and board members. If you …
The key to successful fundraisers is obvious—get your volunteers to sell more, and get donors to spend more. Obvious, sure, but easier said than done. So what can your group do to make the most of your fundraising efforts and increase fundraiser profits? Get The Word Out Many excellent fundraisers fail for one simple reason—nobody …
Gift Programs come by many names, and are sometimes used by unconscionable individuals to build complex and illegal pyramid schemes (often also called gifting programs). But gift programs are legitimate and can be a very good way to raise a continuous funding base for your organization. Gifting programs also fulfill the philanthropic desires of the …
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