Extending your nonprofit’s reach to new and distant audiences is essential for growth, but you can’t forget about your strongest base of support, your home community. Having strong connections and being seen as a reputable organization in your local area ensures that the people you aim to serve know who you are and can easily …
Reputation marketing has become a buzz phrase in the small business world, as 95% of people now check ratings for small businesses online before choosing a restaurant, dentist, hotel, or other service-based product – more than 50% with regularity. (More on local search and reviews on BrightLocal.com) The result is that businesses are scrambling to …
With well over a million non-profit organizations registered in America, each competing for their share of the revenue pie, every donor becomes a valuable asset. Yet a surprising number of nonprofits are inadvertently chasing donors away. You would never knowingly risk the allegiance of your donors with an offensive or irritating appeal, or alienate supporters …
There is no excuse for ignoring business marketing principles when it comes to your non-profit. Marketing is critical to sales and is included in every good business plan. While non profits are not trying to make money for products in a capitalist sense, they need to make money for their services to exist. Marketing your …
Media coverage is a powerful tool for advertising both your organization, your need, and your group’s fundraising efforts. Press releases are powerful tools you can use to inform interested media of your upcoming and ongoing fundraising events. The difficulty with press releases is that media resources are inundated with them; this can make it hard …
You’ve spent a lot of time, energy and money on getting your fundraising or charity website set up so that it will be appealing and interesting to your audience. But all of that work is useless if your audience can’t find your site. In the seemingly infinite number of sites out there to choose from, …
All of us have memories of raising funds for one item or another. Perhaps it was cookies for Girl Scouts, or wrapping paper around the holidays to help fund the school’s arts program. Whatever those memories might be, the programs that we once participated in are fast becoming mere memories themselves. This is because fundraisers …
Joint fundraising ventures and events are gaining in popularity both for fundraising groups and for businesses. Forming a fundraising partnership with a local or national company can remove many of the hurdles facing small and medium sized, low-budget fundraising groups. Why A Partnership Is Good For Fundraising Organizations There are a number of advantages enjoyed …
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