Despite the virtual Smartphone and email era we are in, direct mail is still the best way to attract new donors, both young and old, to your organization. While most might assume seniors prefer snail mail, Forbes reported that even 18-34 year olds respond better to paper in hand. And young and old alike want

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must read books for fundraisers - book

Need some new reading material? A gift for that special fundraiser in your family? Take a look at these top picks available in print or for instant download. But how do you pick among the hundreds of good fundraising books that help you develop the resources you need to make your organization successful? Focus your

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Local reviews

Reputation marketing has become a buzz phrase in the small business world, as 95% of people now check ratings for small businesses online before choosing a restaurant, dentist, hotel, or other service-based product – more than 50% with regularity. (More on local search and reviews on BrightLocal.com) The result is that businesses are scrambling to

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integrate

You are sold on marketing as necessary to your nonprofit development program, and you are intrigued by the new trends in marketing. You now are perplexed at how to actually integrate marketing into your board-approved fundraising plan! Here are some tips to integrate marketing strategies into what you are already doing under the classic headers

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non-profit marketing sign

There is no excuse for ignoring business marketing principles when it comes to your non-profit. Marketing is critical to sales and is included in every good business plan. While non profits are not trying to make money for products in a capitalist sense, they need to make money for their services to exist. Marketing your

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reverse raffle - the chicken and the egg

The following is a guest post by the folks at RaffleTicket.com: We all know how a raffle works, you sell tickets and draw a winner, but how does a reverse raffle work? The tickets for a reverse raffle are sold just the same, but the difference is that you are going to draw all of

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creating a year in review report

Even though a year in review report isn’t legally required, it should an essential document for non-profit organizations of all sizes. It is a great way to connect with supporters, give credit to volunteers and employees and to highlight all the great work your organization has accomplished over the past year. While it may seem

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A fundraising press release for an event can be a powerful marketing tool that can lead to big exposure. The purpose of a press release is to alert media and the public that your fundraising event is upcoming. Often, local newspapers and TV stations will include the information on a community services page on their

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