Donor recognition isn’t just a formality—it’s the foundation of a lasting relationship. Just as personal relationships thrive on mutual appreciation, so do donor relationships. When people give to your organization, they choose to support your mission over countless other options, and acknowledging their generosity is essential to maintaining their loyalty. Effective donor recognition reinforces the …
Is donor attrition the dirty secret in your nonprofit world? Why do some nonprofits retain their loyal donors, building lifelong, mutually rewarding relationships, while others never get further than the first gift? Unfortunately, some nonprofits have a tendency to view their supporters as a collective whole; the donors – a vast, faceless, pool of potential …
With well over a million non-profit organizations registered in America, each competing for their share of the revenue pie, every donor becomes a valuable asset. Yet a surprising number of nonprofits are inadvertently chasing donors away. You would never knowingly risk the allegiance of your donors with an offensive or irritating appeal, or alienate supporters …
The key to successful fundraisers is obvious—get your volunteers to sell more, and get donors to spend more. Obvious, sure, but easier said than done. So what can your group do to make the most of your fundraising efforts and increase fundraiser profits? Get The Word Out Many excellent fundraisers fail for one simple reason—nobody …
General fundraising information like brochures and order-takers tell volunteers that there is a fundraiser ongoing, and shows donors what they can buy or give. But order takers and product catalogs do little to motivate volunteers to participate and sell or donors to buy. Sometimes, volunteers and donors need you to take it a step further …
Gift Programs come by many names, and are sometimes used by unconscionable individuals to build complex and illegal pyramid schemes (often also called gifting programs). But gift programs are legitimate and can be a very good way to raise a continuous funding base for your organization. Gifting programs also fulfill the philanthropic desires of the …
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