The title of the post: Are You Using Donor Data or Just Storing It? 5 Warning Signs

It’s no secret that data empowers informed decisions and strengthens nonprofit fundraising strategies. However, many organizations may think they’re using donor data properly when they’re really just storing it. Bloomerang’s Mission Retainable Report reveals that “while 94% of fundraisers use CRMs, only 47% take full advantage of these tools and use donor insights to tailor

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