Just thinking about a spring appeal can help warm up a winter day. Planning it well at the same time can boost your nonprofit’s bottom line for the entire year! Spring appeals are entirely different than end-of-year or annual appeals, and you need to act accordingly as you plan, write, and implement. Your organization is …
A globally connected, Facebook-friending, website form-filling society now mostly gives to charity after watching YouTube video testimonials and surfing crowdfunding pages, right? Wrong! Only 7% of giving is online, but 80% of philanthropy is from individuals. (Source: NPEngage.com) People may be giving more online, but they do not give the majority of their charitable donations …
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