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According to Blackbaud’s Charitable Giving Report, online donations are still increasing every year, growing 9.2% in 2015 compared to 2014. Whether you have or have not seen an increase in online giving, now’s a great time to check your digital fundraising strategy. Specifically, take a look at your calls-to-action. Are they effective? Is there room …
Raise money for your cause or project just by posting a simple web page campaign? Sounds great! With our crowdfunding marketing tips you’ll be able to spread your message far and wide. The crowdfunding industry is expected to grow at 14.7% annual CAGR through 2023. The transaction values (the money that a company/platform like KickStarter …
I see it happen all the time on nonprofit websites: a blog that starts with gusto but then trails off into oblivion like an aging cowboy into the sunset. You’ve probably seen them too. So when your board says, “Hey, we should start a blog!” you may wince at the image of your blog lying …
If your nonprofit or community organization is hosting a fundraising event, one of your first decisions will be deciding how to manage your fundraising campaign. With the many online fundraising software options available today, there is no reason for your organization to struggle with the paperwork and tedious management processes used in the past. With …
Many nonprofit organizations have already signed up for Twitter, Google+ and Facebook accounts, and others are looking at Pinterest and Instagram. Social media is great – if the given platform is actually used and used to its full potential. Perhaps it’s time to scrutinize the platforms you’ve signed up with and make some changes to …
It can be challenging to wrap your head around all of the buzz words, trends, and jargon attached to the idea of “marketing”. Once you have identified what your marketing budget for your nonprofit will be and what your core audience and service area are, you need to make sense of all of those marketing …
A nonprofit organization has to communicate what its mission is, how it plans to achieve objectives, and why donating money to its cause is so important. You can can spend hours writing thousands of words but there are times when that really isn’t necessary. The old adage, “a picture is worth 1000 words” is very …
Like it or not, the world’s gone mobile. People have their smartphones with them everywhere they go; they research purchases before buying; they click to purchase from wherever they are. By 2015, experts say the mobile industry should account for as much as $1 trillion in worldwide transactions, according to Heavy Reading’s Mobile Networks Insider …
With more people using smartphones and tablets to access the web, you might be wondering if your non-profit should invest in a mobile app. The answer to that depends on what you think the mobile app should accomplish for you. – If you’d like make a specific function available to your visitors that might even …
Maybe optimizing your website for mobile devices isn’t first on your to-do list, but if you want to make the most of your online presence and don’t want to lose potential newsletter subscribers and supporters, it’s necessary to make sure your mobile visitors can easily access your site with ‘responsive’ web design. Maybe you have …
Where and how should you be promoting your cause? Are you overwhelmed by third party statistics and infographics? The internet and social media has added a whole new layer of ways to communicate with your supporters, but with it came a whole new layer of things that need updating, writing and monitoring. But as complicated …
A landing page is the very first page on a website that someone visits or ‘lands’ on, often when clicking on a link in a search engine or display ad. When referring to an organization’s website, these landing pages are different from the standard ‘homepage,’ as they are designed to cater to someone who would …
You can already collect mobile donations via an SMS text donation campaign through companies like mGive or MobileCause. However, these services are relatively expensive and aren’t suitable for smaller fundraising campaigns, or drives that need to be organized and executed quickly. It’s also hard to collect donor data and impossible to enable recurring gifts. If …
With the internet being as popular as ever and continuing to grow, it makes sense to use it not just for conveying your message and creating awareness for your cause, but to also solicit and accept online donations. Accepting donations online is an excellent way to convert interest in your group from online visitors and …
Note: our mobile app is not available anymore. A while back we have written about creating a free app with Appmakr.com. After getting some basic graphics done, deciding what content should be available through the app, getting advice from a programmer, taking a break, an overall pretty steep learning curve and some waiting for approval, …
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