Where and how should you be promoting your cause? Are you overwhelmed by third party statistics and infographics? The internet and social media has added a whole new layer of ways to communicate with your supporters, but with it came a whole new layer of things that need updating, writing and monitoring. But as complicated …
A landing page is the very first page on a website that someone visits or ‘lands’ on, often when clicking on a link in a search engine or display ad. When referring to an organization’s website, these landing pages are different from the standard ‘homepage,’ as they are designed to cater to someone who would …
The winter holiday season is permeated with feelings of peace on earth and the desire to help others. It is this time of year that people are more willing than ever to share their time and their money to help out a good cause. While the winter holidays is the time of giving, it is …
With all the focus on social media these days, maybe the good old fashioned media alert has become a neglected part of your marketing efforts. Following are a few tips and a media alert template to get you started. It can be a very effective tool however, creating buzz around your fundraising events. It is …
Your organization’s email list can only take your message so far. To continue to grow the reach of your organization, you’ll have to get the word out to new people and places and build media relations for your group. Traditional media outlets can be an invaluable friend to non-profit organizations, exposing your cause to thousands …
Regardless if you’re holding one or several fundraisers each year, properly promoting each and every event will help you get the most out of your time and money invested in them. Even just a little bit of extra effort can result in much better results. Following some tips to get started with promoting your event: …
These days, it’s pretty common to be solicited for donations in front of stores, through email and regular mail. In fact, people are inundated with messages trying to encourage them to give. While many will give readily to causes they already believe in, they will probably be reluctant to donate to causes that are not …
A friendly smile, and a few words about your group’s cause may be enough when it comes to selling products at a fair or offering a gift wrapping service around the holidays. But how can you convince donors to give more than just a few dollars? What kind of information should you make readily available …
Social media sites are fantastic tools in the fundraising world. You can send messages out to large groups of people at a moment’s notice and you can do so through media outlets that people already check regularly. With the right strategy social media sites and especially social networking sites are incredible tools in the world …
When you’re immersed in online and traditional marketing activities for your fundraiser, it’s easy to get caught up in the details. The challenge is to step back and understand the bigger picture when it comes to combining your online and traditional marketing activities in to one strategy that you can be in control of. The …
Anytime you’re starting a new fundraising campaign, using swipe files can be a huge time saver when it comes to creating fundraising letters, printed or e-mail, and other materials, like advertising or website copy. They let you quickly put together campaigns without having to start from scratch each time. They are also extremely useful for …
The holiday season represents a special opportunity to maximize fundraising events. By thinking creatively and putting a new spin on old methods, you will attract more volunteers, thereby gathering more donations. The idea is to raise awareness, gather volunteers, communicate regularly and specialize in one fundraising activity that your group does well. Fundraiser …
Fundraising consultants are hired by large and small organizations to help with their campaigns. If you think your organization may benefit from working with a fundraising consultant, there are several things to consider: What Is a Fundraising Consultant? A fundraising consultant is an individual (or firm) whom your organization can contract with to run a …
Following are some resources to help you with marketing and promoting your cause and learning more about using social media in your communication efforts. Feel free to add your own suggestions in the comments section! YouTube Video Volunteers Would you like to use YouTube to market your fundraiser, or promote your non-profit, but you need …
Maybe you’ve been raising funds for your kids school, cancer research programs, or other good causes for quite some time, but now you find that you need some financial help yourself. Maybe you’ve lost your job or had your hours cut back. Now what? The only thing that can help long term of course is …
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