The legal and tax components of planned gifts often seem so complicated that small nonprofits rule them out as a funding strategy. But ignoring planned giving could equate to ignoring new opportunities for major donors! Plus resources and support services to demystify planned giving make it much simpler for even the smallest of nonprofits to

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accepting donations

Fundraising is a hard enough task for your nonprofit – but you also need to think about how those donors are going to give to you while you ask them for a gift. Payment processing and grant management can be administrative nightmares for nonprofit managers that create more headache and cost than the value of

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donor cultivation strategy

“Cultivation” is development jargon for maintaining the relationships with your donors necessary to convince them to maintain and potentially increase their giving to your organization. Think of your donor pool like the plants in your garden – each variety needs different amounts of water, fertilizer, nutrients, space, sun, and pruning. Your donors are individuals that

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tips for nonprofit blog

I see it happen all the time on nonprofit websites: a blog that starts with gusto but then trails off into oblivion like an aging cowboy into the sunset. You’ve probably seen them too. So when your board says, “Hey, we should start a blog!” you may wince at the image of your blog lying

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Improve your nonprofit's brand image

Nonprofits need a powerful brand image to compete in an ever growing pool of charities.  More than 1.5 million nonprofits are now registered in the United States, and the ones that best relay their mission, purpose, uniqueness, and efficacy with a clear, consistent message are the ones that are succeeding in both raising funds and

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How to start a nonprofit

Congratulations! So you’re launching a new nonprofit, a brand new organization unique to your community. It’s an important decision to commit to social change, but now what? Where do you and your team go from here? A resilient nonprofit startup needs a vital mission, consistent and varied income streams, good accountability, and high-quality programs and

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What you need to know about branding for your nonprofit

Branding has taken on new meaning in the nonprofit world. Your brand can not only serve as a catalyst for more efficient fundraising but also as a tool for community engagement and advancing your mission to the next level. In fact, your brand could be your greatest asset and provide organizational efficiency and cohesion for

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basics for donor segmentation - mandarin segments

Do you remember the saying, “Begin with the end in mind,” that great bit of advice given by the late Stephen Covey? In the business of growing nonprofits, how would this principle apply to one of our biggest assets, our donors? Successful donor segmentation from the start is a key strategy to great donor communications

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What is your most effective fundraising mix?

Don’t waste thousands of dollars in planning and hundreds of hours going after the wrong funding opportunities! Take our quick quiz to determine what a good fundraising mix is for your particular organization:     Question 1: How have you supported your organization to date? We haven’t! We’re just getting started. (1 point) We have

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Fall fundraising

August may be the slowest month for nonprofit fundraising in the entire calendar year – so use it to your advantage to plan, be on your toes, and be successful in the fall! Here are 12 helpful tips to start preparing for your nonprofit’s fall fundraising. 1. Set your fall fundraising goals Follow this easy

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Checkout charity – or point-of-sale fundraising – is big business for national nonprofits. But the question here is: Can this type of fundraiser work for smaller, local organizations? Stores everywhere are getting involved, restaurants too and even local utility companies. After all, what harm is there in asking for a dollar or two to support

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Nonprofits too often look at fundraising only as a means to making money to accomplish their agendas and pay their staff, so much so that they neglect to integrate fundraising into their plan as a whole. Nonprofits that do incorporate fundraising and development into their organizational strategy are the ones that end up being successful,

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Here are 5 simple steps to organize a successful online grassroots fundraiser for your candidate or cause this political season! Top political analysts claim “there are no huge microphones anymore” and that online presence, especially with fundraising, could make or break the 2016 elections. (See Yahoo.com) Obama won the 2012 election because he raised millions

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If you are an environmental nonprofit, or just a nonprofit going green, certain trends in American philanthropy can help you boost your fundraising! The bottom line is that nontraditional givers are now helping green nonprofits, for nontraditional reasons – and charity to green causes is rising faster than nearly any other giving segment as a

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