These days, it’s pretty common to be solicited for donations in front of stores, through email and regular mail. In fact, people are inundated with messages trying to encourage them to give. While many will give readily to causes they already believe in, they will probably be reluctant to donate to causes that are not

Read More
What donors want to know before they give

A friendly smile, and a few words about your group’s cause may be enough when it comes to selling products at a fair or offering a gift wrapping service around the holidays. But how can you convince donors to give more than just a few dollars? What kind of information should you make readily available

Read More

You probably know that donor recognition is important, but do you know why? Donor relationships are similar to personal relationships. Hopefully, your personal relationships are mutually beneficial and full of sincere appreciation. You would avoid investing in relationships that are one-sided or touch-and-go. The same concept applies to your donor relationships—they are a two-way street.

Read More

If your organization’s cash flow is a little rocky right now, you might want to take a look at setting up a monthly giving program for individual donors. These giving programs can help individuals contribute to your organization easily and can help ensure that you have ongoing income each month. Monthly contribution commitments work well

Read More

Demographics – statistics and summations of fundraising populations – can be useful tools for targeting fundraising efforts. Making the most of fundraising demographics entails research and effective utilization of the statistics available. Today’s Fundraising Demographics Fundraising demographics are wide and varied and, like every year, come with some changes and surprises: According to the U.S.

Read More
donation request letter writing guide

Donation request letters can be used as just one part of a fundraising campaign, or they can be the campaign in its entirety. Many organizations prefer to run their campaign entirely through donation request letters because they   require few volunteers, but reach a large number of potential donors directly target interested donors and supporters

Read More
sample request letter parents

Following is a sample donation request letter to be sent to parents; feel free to copy and customize this letter with your school specific information as needed. (>> More donation request letters. For any other use, please contact us first.)     Dear Parent, First of all, let me say: Thank you. Thank you for

Read More

The key to successful fundraisers is obvious—get your volunteers to sell more, and get donors to spend more. Obvious, sure, but easier said than done. So what can your group do to make the most of your fundraising efforts and increase fundraiser profits? Get The Word Out Many excellent fundraisers fail for one simple reason—nobody

Read More

General fundraising information like brochures and order-takers tell volunteers that there is a fundraiser ongoing, and shows donors what they can buy or give. But order takers and product catalogs do little to motivate volunteers to participate and sell or donors to buy. Sometimes, volunteers and donors need you to take it a step further

Read More