Every charity’s fundraising dream is to have one wealthy donor like Bill Gates fund their entire program. That is why the most common joke in any fundraising office is “who do we know that knows Bill Gates?” The Gates have given an amazing 36 billion dollars to charity. The Gates Foundation is the largest private …
The nonprofit starvation cycle is a grim truth, the not-so-hidden, murky underbelly of the social benefit sector. The sad reality is the majority of nonprofit organizations are trapped in a vicious progression of inadequacy and chronic under-funding. This toxic cycle has been the omnipresent, dark cloud on the nonprofit horizon. With funders, donors and grantees …
Your nonprofit spends a huge chunk of resources trying to get donors to your donation forms, and it’s good to see a lot of donors landing on your giving page. But don’t start celebrating just yet. Just because donors reach your donation form doesn’t mean they’re going to stay and make a gift. Research done …
Demographics have always played an important role in fundraising. The expendable income of the various groups can determine how fundraising campaigns are targeted, and what the messages ought to be. The Boomer Generation, those who were born between 1946 and 1964, holds a tremendous opportunity for serious fundraising campaigns. Baby Boomers in the US According …
Just because the for-profit world has customers and clients and the nonprofit world has donors and volunteers doesn’t mean that they both can’t stand to learn from one another. Nonprofits have major gift donors, and for-profits have big spenders. Nonprofits have recurring donors, and for-profits have loyal customers. And the parallels continue. Running an organization …
We all know donor management is the key to personalizing donor communications and a vital factor in donor retention. Segmenting and managing donors effectively makes for better relationships and encourages future engagement. But what is the best way to get this accomplished? Enter CRM – Customer/Constituent Relationship Management tools. What to use CRM …
Fundraising is a hard enough task for your nonprofit – but you also need to think about how those donors are going to give to you while you ask them for a gift. Payment processing and grant management can be administrative nightmares for nonprofit managers that create more headache and cost than the value of …
“Cultivation” is development jargon for maintaining the relationships with your donors necessary to convince them to maintain and potentially increase their giving to your organization. Think of your donor pool like the plants in your garden – each variety needs different amounts of water, fertilizer, nutrients, space, sun, and pruning. Your donors are individuals that …
Do you remember the saying, “Begin with the end in mind,” that great bit of advice given by the late Stephen Covey? In the business of growing nonprofits, how would this principle apply to one of our biggest assets, our donors? Successful donor segmentation from the start is a key strategy to great donor communications …
Use the following resources to help you figure out the best prospects for your nonprofit or fundraising project – saving you time and money! Deciphering the best prospects for your cause may seem daunting at first, especially if you are new to fundraising. Many nonprofits spend top dollar on hiring development consultants or staff when …
The trend is clear: if you want to raise money for your organization in today’s economy, you need to know what individuals to ask for donations. While philanthropy as a whole is on the rise in the US, the majority of funding, and nearly all of the fundraising increase, is coming from rich American philanthropists. …
Is donor attrition the dirty secret in your nonprofit world? Why do some nonprofits retain their loyal donors, building lifelong, mutually rewarding relationships, while others never get further than the first gift? Unfortunately, some nonprofits have a tendency to view their supporters as a collective whole; the donors – a vast, faceless, pool of potential …
There’s a phenomenon, a wave of charity and compassion that greets cataclysmic events and earth shattering tragedies. The torrent of giving that follows a crisis or disaster fills the databanks of nonprofits with new benefactors. But all too often this groundswell of emotional response is lost soon thereafter. Could this brief moment of enthusiastic generosity …
With well over a million non-profit organizations registered in America, each competing for their share of the revenue pie, every donor becomes a valuable asset. Yet a surprising number of nonprofits are inadvertently chasing donors away. You would never knowingly risk the allegiance of your donors with an offensive or irritating appeal, or alienate supporters …
When tasked with obtaining sponsorship money or in-kind donations, simple prior preparation will make the entire process easier. Before asking anyone for anything, ask yourself these basic questions: What is our goal? Does my group need monetary sponsorship or in-kind donations, or both? There are two main types of support, monetary (a company or person …
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