For member-based organizations, the challenge isn’t just growing awareness and recruiting new members—it’s keeping them. Your current and prospective members have more choices than ever when it comes to growing their skills and advancing their careers. That’s why continuing education has emerged as one of the most effective ways to demonstrate sustained value. Continuing education …
If you’ve planned a conference or other large-scale event for your association, you’ve managed many moving parts to make it happen, from nailing down logistics to tracking registrations and creating marketing content. However, one of the most notorious aspects of organizing an association event is abstract management—the process of collecting, reviewing, and making decisions about …
The world of nonprofit organizations involves several conditions and regulations. These rules or statuses include the 501(c)(6) and 501(c)(3) statuses, each with its unique rules, purposes and benefits. Both share similarities in being exempted from federal income taxes by the Internal Revenue Service (IRS). However, learning their differences will help you understand which is the right one …
Membership-based organizations often struggle with dues collection because of payroll deduction issues and inadequate payment collection infrastructure among other challenging roadblocks That’s why these organizations need a reliable way to collect dues and other important payments so they can provide quality benefits and strengthen their membership retention efforts. In this guide, we’ll explain how to …
Membership dues account for a decreasing portion of association funding, meaning non-dues revenue is a must for today’s associations. With fundraisers, associations like yours can diversify their revenue sources to expand programs and deliver high-quality educational courses. In addition, fundraising can increase member engagement, recruitment, and retention. However, fundraising for associations is nuanced. Asking for …
Association members join for networking, education, and enrichment opportunities. Operating an association can be challenging as you try to manage the moving parts of membership retention, plan engaging activities, and create valuable learning experiences. It can be expensive to host and create those opportunities for members, and sometimes annual dues just don’t create enough revenue. …
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