Small businesses have a unique opportunity to cultivate deep relationships with their customers and the community. Because you have direct experience with the local area, your business can easily outshine larger corporations by offering services, products, and experiences that feel personal and resonate with local tastes. Building strong relationships with customers doesn’t just steward long-term relationships—it …
Political campaigns rely on fundraising to pay for activities like voter outreach, events, and advertising. To win your race, whether it’s at the national or local level, you need to raise enough money to cover these essentials and empower you to reach as many voters as possible. These days, online channels are increasingly important to …
Online fundraising makes up about 12% of nonprofit revenue, so prioritizing online giving in your strategic plan is essential for long-term growth. This guide reviews best practices and examples to help you optimize your nonprofit’s donation page and raise more online. First, we’ll share a basic nonprofit donation page template that any organization can use …
The world of nonprofit organizations involves several conditions and regulations. These rules or statuses include the 501(c)(6) and 501(c)(3) statuses, each with its unique rules, purposes and benefits. Both share similarities in being exempted from federal income taxes by the Internal Revenue Service (IRS). However, learning their differences will help you understand which is the right one …
Nonprofit organizations and businesses can have a lot in common. Luckily, with corporate philanthropy trending positively for businesses everywhere, companies are more excited than ever to support charitable causes like yours. Not to mention, securing corporate sponsorships supplies your nonprofit with a significant fundraising boost. However, to access those corporate dollars and form mutually beneficial …
If you’ve ever planned an auction for your nonprofit, you know that the process has many moving parts, from setting a fundraising goal to securing a venue to marketing the event. However, the most involved and impactful planning step is procuring a wide range of items for participants to bid on. To maximize your auction’s fundraising …
Membership-based organizations often struggle with dues collection because of payroll deduction issues and inadequate payment collection infrastructure among other challenging roadblocks That’s why these organizations need a reliable way to collect dues and other important payments so they can provide quality benefits and strengthen their membership retention efforts. In this guide, we’ll explain how to …
Improving your camp’s day-to-day operations is crucial, especially for providing the very best experience possible to your campers. However, monitoring and promoting the growth of your business is essential to continue to do what you love: making a difference in campers’ lives. It’s never too early to strategically plan your camp’s growth, and a key component of …
Nonprofit organizations exist in a different world from for-profit organizations—however, they share some key similarities. For instance, nonprofits solicit donors to make gifts to help further their cause; businesses solicit customers to purchase items or services to increase their revenue. Nonprofits seek out major donors and corporate sponsors; businesses look for investors. Although nonprofit rules do …
Whether you’re hosting a capital campaign, trying to increase major gifts, or looking to personalize your donor communications, wealth screening is an invaluable tool. However, many nonprofits are unfamiliar with the ins and outs of the wealth screening process. To clear up any confusion, we’ll answer all of your wealth screening questions so your organization …
Every goal needs a plan to get there, whether you’re trying to learn an instrument, scale a mountain, or enact positive change in your community. From fundraising to advocacy, your nonprofit engages in a variety of activities to make a difference in the lives of those you serve, but how do you ensure that you’re creating the …
If your nonprofit’s emails are getting lost in supporters’ inboxes or your organization isn’t seeing the results it used to, you may be thinking about exploring other avenues. But email is a staple of nonprofit marketing, so can you afford to move away from it completely? Should you? Is there another channel you can use to …
In today’s fundraising landscape, every dollar counts. And what’s better than the amount of funds your organization is currently receiving? If you could double that number! With the power of matching gifts and matching grants, that possibility can become your reality. In this blog post, we’ll explore how each of these dynamic donation match strategies …
As a nonprofit professional, you’re constantly on the lookout for the latest and greatest fundraising ideas for your cause. Fortunately, as technology advances, many tools have emerged for engaging supporters, including text-to-give. Thanks to the prevalence of mobile phones in today’s society, text-to-give is a powerful addition to any fundraising strategy. What’s more, you can couple it …
Your nonprofit’s constituent relationship management (CRM) software is pivotal to your fundraising success. Your CRM houses all of your most important data and enables you to better understand donors, ultimately boosting gifts to fuel your mission. This makes it crucial that your CRM is comprehensive and tailored to meet nonprofit needs. That’s why so many organizations choose Salesforce …
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