Cari Mostert, Author at Fundraising Ideas, Resources, and Letters

Halloween Fundraisers are a Great Way to Connect with your Local Community!

For some of us, Halloween really kicks off the holiday season, although nonprofits don’t always recognize it as an important fundraising celebration. Nevertheless, Halloween traditionally generates plenty of hype and enthusiasm; a sterling opportunity to engage the local community and fundraise all at the same time! Many nonprofits ignore Halloween’s fundraising potential – it’s the …

One of the most loved fundraising events is the silent auction, a modification of a traditional auction, where bids are written on a sheet of paper alongside each item. At a fixed time, the auction ends and the highest bidder wins the item. Not only are these events popular and cost-effective to organize, they also …

Small but powerful isn’t a statement often associated with nonprofits. Bigger, better known organizations have obvious advantages over their smaller counterparts. Does this mean that small nonprofits can never be powerful agents for change? Not at all. So, what advantages do small non-profits have over large non-profits? Who You Callin’ Small? What do we …

The nonprofit world is unique. We’re mostly people here because the robot that can do our job has yet to be invented. Mistakes and blunders can and do happen. This is the measure of what makes us human, along with our compassion, drive, integrity, loyalty, not to mention conviction and impressive fortitude. Think for a …

The nonprofit starvation cycle is a grim truth, the not-so-hidden, murky underbelly of the social benefit sector. The sad reality is the majority of nonprofit organizations are trapped in a vicious progression of inadequacy and chronic under-funding. This toxic cycle has been the omnipresent, dark cloud on the nonprofit horizon. With funders, donors and grantees …

If you still need volunteers for your holiday and end-of-year events, or you simply need some fresh ideas for your ongoing volunteer search and recruitment, read on for 16 ways to find and recruit volunteers now! 1. Make Volunteers Part of Your Strategic Plan According to industry experts, strategic planning is a critical key to …

What nonprofit wouldn’t like to save money? Benjamin Franklin wisely counseled, “A penny saved is a penny earned.” Like all great entrepreneurs, Franklin knew the value of a buck. For most nonprofits, a shoestring budget is part of the day-to-day reality. By cutting excessive costs, a penny-pinching strategy can free-up capital for mission initiatives and …

Negative online reviews are especially harmful for a nonprofit where the road to success is based on the public perception of trust and competency. Because of the real-time nature of the web, quick action is needed to diffuse a bad review on Yelp or complaints on social media. This is the type of bad online …

nonprofit reputation management - reputation management sign

For any organization, having an excellent reputation is non-negotiable and protecting that reputation is vital. We’ve come a long way since public relations meant local media and the press. What are people saying about your organization? Stakeholders get the lowdown on a nonprofit out there on social media and consumer review sites. Protect …

Tweak Your Group's Marketing Message: 5 Tips From "Mad Men"

Patches of shadow mark the fading light and far away, down the deserted hallway, a door slams. Late in your office, the cursor blinks accusingly as you wrestle once again with your new fundraising appeal… You realize that it is high time to change your approach. Why not take some tips from snappy-dressed, chisel-jawed Don …

There’s a misconception among some smaller nonprofits that “best practices” is a notion that only applies to the big guys. Wrong! Even in the beginning, a two staff, three volunteer (and the office cat) organization can benefit from adopting a higher standard of conduct. Loosely collected under titles such as “guiding practices,” “principles and practices,” …

We all know donor management is the key to personalizing donor communications and a vital factor in donor retention. Segmenting and managing donors effectively makes for better relationships and encourages future engagement. But what is the best way to get this accomplished? Enter CRM – Customer/Constituent Relationship Management tools. What to use CRM …

Congratulations! So you’re launching a new nonprofit, a brand new organization unique to your community. It’s an important decision to commit to social change, but now what? Where do you and your team go from here? A resilient nonprofit startup needs a vital mission, consistent and varied income streams, good accountability, and high-quality programs and …

basics for donor segmentation - mandarin segments

Do you remember the saying, “Begin with the end in mind,” that great bit of advice given by the late Stephen Covey? In the business of growing nonprofits, how would this principle apply to one of our biggest assets, our donors? Successful donor segmentation from the start is a key strategy to great donor communications …

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Halloween Fundraisers are a Great Way to Connect with your Local Community!

10 Tips to Make Your Silent Auction a Success!

Advantages of Small Non-Profits

17 Mistakes Fundraisers Can Stop Making Now

The Nonprofit Starvation Cycle: Can Penniless Charities Help the Hungry?

Finding Volunteers: 16 Strategies You Need to Know Now

25 Ways Your Nonprofit Can Save Money Like Benjamin Franklin

8 Ways a Nonprofit Can Deal With Negative Online Reviews

Your Nonprofit’s Reputation and How to Protect It

Tweak Your Group’s Marketing Message: 5 Tips From “Mad Men”

8 Best Practices for Small Nonprofits

CRM Tools and Donor Management

Starting a New Nonprofit? 10 Things You Need to Know to Make it a Success

5 Basics to Begin Donor Segmentation