Magazine fundraisers are popular because they provide a product that people are already buying. Online magazine fundraisers take it a step further, presenting some great benefits.
The appeal of online magazine fundraisers
There are some excellent advantages of running magazine fundraisers online:
- There are no door to door sales involved.
- The potential outreach is vast.
- Supporters can be reached at home and abroad without the expense of mailings.
- Online magazine fundraisers are usually free, without any upfront cost.
- Online magazine fundraisers can be ongoing, bringing in profits every month that sales are made.
- Your supporters can order or renew online whenever they need a new magazine subscription.
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Getting started with online magazine fundraisers
Fundraising companies have designed online magazine fundraising campaigns so that the entire fundraiser can be run online. There is very little involved in getting an online magazine fundraiser up and running – the entire process takes just minutes.
To begin, you’ll need to register with an online magazine fundraising company – search for “magazine fundraiser” to see who is currently offering magazine fundraisers.
Once registered, your group will be given a website – your “online magazine store” – and a web address to give out to supporters.
Next, your group needs to personalize its store space and its message. You can modify the text, colors, images, and more so that it represents your organization and communicates your need to visitors.
Launching your online magazine fundraiser
With your online magazine store complete, the only thing that’s left to do is to officially launch your fundraiser and get the orders rolling in. The easiest way to get out the information about your fundraiser is with an e-mail campaign. Email the specifics of your magazine fundraising campaign to all group members and your email list (you have one, don’t you?), and ask that they forward the email to as many friends, associates, and family members as possible. Include in the email an overview of the ordering and renewal process. Assure them that all orders are secure, handled by your reputable fundraising company. Also detail any savings supporters will enjoy (online magazine fundraiser subscriptions are normally offered at great customer savings of as much as 85% off cover price).
Once launched, you’ll need to maintain your online magazine store and periodically email reminders that the fundraiser is ongoing. With regular reminding, your supporters will take the opportunity to buy through your group so that you can enjoy the funds raised from their regular magazine subscriptions and renewals, and your fundraiser will virtually run itself.
Tip: Raising funds online may present new legal considerations for your group. It may be best to consult your legal adviser before raising funds online.